QUOTES TODAY
- Go to the people. Learn from them. Live with them. Start
with what they know. Build with what they have. The best of leaders when the
job is done, when the task is accomplished, the people will say we have done it
ourselves. - Lao Tzu, 6th Century BCE
- Seek the lofty by reading, hearing and seeing great work at
some moment every day. - Thornton Wilder, 1897-1975
- The more difficulties one has to encounter, within and
without, the more significant and the higher in inspiration his life will be. -
Horace
Bushnell, 1802-1876
- The secret of many a man's success in the world resides in
his insight into the moods of men and his tact in dealing with them. - J. G.
Holland, 1819-1881
- They fail, and they alone, who have not striven. - Thomas
Bailey Aldrich, 1836-1907
- Don't waste your life in doubts and fears: spend yourself
on the work before you, well assured that the right performance of this hour's
duties will be the best preparation for the hours or ages that follow it. - Ralph
Waldo Emerson, 1803-1882
The
Components of PR
- Counseling
- Research
- Media
relations
- Publicity
- Employee/member
relations
- Community
Relations
- Public
Affairs
- Government
Affairs
- Issues
Management
- Financial Relations
- Industry
Relations
- Development/Fund-raising
- Multicultural
relations/workplace diversity
- Special Event
- Marketing
Communications
- ·Counseling:
Providing advice to managementconcerning policies, relationships and communications.
- Research:
Determining attitudes and behaviorsof
publics in order to plan public relationsstrategies
- Media Relations:
Working with mass media inseeking
publicity or responding to their interestsin the organization
- Publicity:
Disseminating planned messagesthrough
selected media to further theorganization’s
interests.
- Employee/member
relations: Responding toconcerns,
informing, and motivating anorganization’s
employees or members.
- Community
Relations: Planned activity with acommunity
to maintain an environment thatbenefits
both the organization and thecommunity
- Public Affairs: Developing effective involvementin public policy and helping an organizationadapt to
public expectations. The term is
alsoused by government agencies to describemultiple public relations activities.
- Government
Affairs: Relating directly withlegislatures
and regulatory agencies on behalf of the organization. Lobbying can
also be part of agovernment affairs program
- Issues
management: Identifying and addressingissues
of public concern that affect theorganization.
- Financial
relations: Creating and maintaininginvestor
confidence and building goodrelationships
with the
financial community.
Alsoknown as investor relations or shareholder relations.
- Industry
relations: Relating with other firms in theindustry of an organization and with tradeassociations
- Development/fund-raising:
Demonstrating theneed for and encouraging the public to supportan organization, primarily through financialcontributions.
- Multicultural
relations/workplace diversity:Relating
with individuals and groups in variouscultural
groups
- Special events:
Stimulating interest in a person,product or organization by means of a well-planned event, also activities designed to interactwith publics and listen to them.
- Marketing
Communication: Combination of activities
designed to sell a product, service, or idea, including advertising, collateral materials,publicity, promotion, direct mail, trade shows andspecial events
