The
Components of PR
- Counseling
- Research
- Media relations
- Publicity
- Employee/member relations
- Community Relations
- Public Affairs
- Government Affairs
- Issues Management
- Financial Relations
- Industry Relations
- Development/Fund-raising
- Multicultural relations/workplace diversity
- Special Event
- Marketing Communications
- ·Counseling: Providing advice to managementconcerning policies, relationships and communications.
- Research: Determining attitudes and behaviorsof publics in order to plan public relationsstrategies
- Media Relations: Working with mass media inseeking publicity or responding to their interestsin the organization
- Publicity: Disseminating planned messagesthrough selected media to further theorganization’s interests.
- Employee/member relations: Responding toconcerns, informing, and motivating anorganization’s employees or members.
- Community Relations: Planned activity with acommunity to maintain an environment thatbenefits both the organization and thecommunity
- Public Affairs: Developing effective involvementin public policy and helping an organizationadapt to public expectations. The term is alsoused by government agencies to describemultiple public relations activities.
- Government Affairs: Relating directly withlegislatures and regulatory agencies on behalf of the organization. Lobbying can also be part of agovernment affairs program
- Issues management: Identifying and addressingissues of public concern that affect theorganization.
- Financial relations: Creating and maintaininginvestor confidence and building goodrelationships with the financial community. Alsoknown as investor relations or shareholder relations.
- Industry relations: Relating with other firms in theindustry of an organization and with tradeassociations
- Development/fund-raising: Demonstrating theneed for and encouraging the public to supportan organization, primarily through financialcontributions.
- Multicultural relations/workplace diversity:Relating with individuals and groups in variouscultural groups
- Special events: Stimulating interest in a person,product or organization by means of a well-planned event, also activities designed to interactwith publics and listen to them.
- Marketing Communication: Combination of activities designed to sell a product, service, or idea, including advertising, collateral materials,publicity, promotion, direct mail, trade shows andspecial events
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